Pay Per Click (PPC)
PPC stands for pay per click, a model of digital marketing where you bid and pay a fee each time one of your ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically, like search engine optimisation.
Paid search is one of the most popular forms of PPC, especially using Google Ads (formerly Google AdWords). This is where you can have ads to your website placed at the top of the search listings, above the organic listings and maps results.
When managed by a trained professional, running paid ads can be very profitable, especially when using tracking software to monitor the ads performance and using keyword research to identify which keywords will deliver the most conversions.
I have many years of paid marketing experience which has delivered excellent results for my clients. I specialise in paid search, remarketing, display ads, Google Shopping, YouTube Ads and social platforms including Facebook Ads and Instagram Ads.
Using enhanced bidding strategies and researching the best keywords to use I can then start optimising your ads and work on delivering an excellent return on your investment.
Every client is provided with an easy-to-read report each month detailing how their ads are performing. The report covers all aspects of your campaigns, including click through rate (CTR), conversion rate and cost per lead. Alongside this report I will also provide insights and forecasts.