Digital Marketing Consultant
Digital Marketing Consultant
Digital Marketing Consultant
Hello, and welcome to my website!
I’m a freelance digital marketing expert based in Guiseley and I specialise in web design, SEO and pay per click marketing.
For over 10 years I have worked closely with small, medium and large-sized businesses, gaining an excellent reputation for the work I carry out. I help businesses grow and prosper online with professional looking websites that have a great presence on search engines and social platforms.
The experience I’ve gained has come from working with different types of businesses, from many different industry sectors and the websites I’ve worked on have helped to establish a standout reputation for my clients, and proven to increase sales and leads for their businesses.
For professional web design, SEO or PPC marketing in Guiseley please call on 0800 014 8082
I work meticulously in the design stage to research user-interface and user-experience to a high-level of detail, making sure your website puts you above your competition and makes your business, and it’s brand, stand out from the crowd.
I use modern tools and techniques to carry out your vision to deliver special experiences to users, making sure your site is fully responsive and works well across all browsers and devices.
My aim is to produce a beautiful website that is not only easy-to-navigate but, also represents your message through awesome visuals and graphics.
If you have a website that has coding issues or requires upgrading to the next level, from implementing custom functions to better serve your visitors or integrating a new payment system, for example, I am on-hand to help.
A content management system is ideal for businesses that wish to make non-technical updates in-house, including adding pages, updating images and much more.
Search Engine Optimisation (SEO)
SEO is the practice of increasing the quantity of traffic to your website through organic search engine results. It’s simply not enough to have a fantastic looking website alone. If it doesn’t have a presence on search engines then it won’t get many visitors, no matter how stunning it looks.
The first thing I do is to make sure your content is search engine friendly. This means fixing any coding issues and broken links the website may have, along with enhancing it’s page speed loading time because these are all factors in a search engines algorithm.
I want to make your website as informative as it can be so that it entices your visitors to engage, whether that be helping them to navigate to the sections they are most interested in, to filling in a contact form for more info on your services.
Once everything is up to scratch, I then start building links to your website from domains that have a high DA (domain authority). These links are specifically placed on web pages that are relevant to your business and act as referrals in the eyes of a search engine.
Search engines like interesting and authoritative pages and once the backlinks are discovered, this then creates a strong and sustainable search engine presence for your website and it’s keywords, placing you at the top of the organic search results.
Pay Per Click (PPC)
PPC stands for pay per click, a model of digital marketing where you bid and pay a fee each time one of your ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically, like search engine optimisation.
Paid search is one of the most popular forms of PPC, especially using Google Ads (formerly Google AdWords). This is where you can have ads to your website placed at the top of the search listings, above the organic listings and maps results.
When managed by a trained professional, running paid ads can be very profitable, especially when using tracking software to monitor the ads performance and using keyword research to identify which keywords will deliver the most conversions.
I have many years of paid marketing experience which has delivered excellent results for my clients. I specialise in paid search, remarketing, display ads, Google Shopping, YouTube Ads and social platforms including Facebook Ads and Instagram Ads.
Using enhanced bidding strategies and researching the best keywords to use I can then start optimising your ads and work on delivering an excellent return on your investment.
Every client is provided with an easy-to-read report each month detailing how their ads are performing. The report covers all aspects of your campaigns, including click through rate (CTR), conversion rate and cost per lead. Alongside this report I will also provide insights and forecasts.
Recently completed web designs
We have used Steve for our online marketing for 5 years now. He is a terrific partner and always comes up with new ways of improving the business and customer generation. Overall, amazing service over such a long time. Would definitely recommend to anyone looking to increase their online sales.
Office Manager - Ben's Gutters Ltd
"We've worked with Steve on several SEO projects now and he's been great. We’d definitely use his services again, and have recommend him to others. He is a very knowledgeable guy who produces fantastic results and over the last 7 years we have found him very easy to work with."
Senior Manager - Jet 2 Holidays Ltd
"Steve was very helpful and understanding of my tech wariness - he created a website that is just what we wanted and our business has definitely grown as a result. Paid for itself within a couple of months as our website visits went up and conversions increased too. Definitely a recommend."
Practice Manager - The Westway Clinic Ltd
"Working with Steve has been a pleasure - he completely revitalised our website and Google Adwords campaigns and we've got an excellent return on our investment. We receive clear and easy-to-read reporting detailing what has been produced, with insights and data we understand."
Owner - Plus Accountants Ltd