Steve Cummins
Digital Marketing Consultant
Steve Cummins
Digital Marketing Consultant
Steve Cummins
Digital Marketing Consultant
Freelance digital marketing consultant.
UK based digital marketing expert specialising in web design/development, SEO & PPC marketing services.
For over 10 years I have worked closely with small, medium and large-sized businesses, gaining an excellent reputation for the work I carry out. I help my clients grow and prosper online with professional looking websites that have a great presence on search engines and social platforms.
The experience I’ve gained has come from working with different types of businesses, from many different industry sectors and the websites I’ve worked on have helped to establish a standout reputation for my clients, and proven to increase sales and leads for their businesses.
For professional web design, SEO & PPC marketing please call on 07722 161092
Web Design & Development
I work meticulously in the design stage to research user-interface and user-experience to a high level of detail, making sure your website puts you above your competition and makes your business, and it’s brand, stand out from the crowd.
I use modern tools and techniques to carry out your vision to deliver special experiences to users, making sure your site works well in modern browsers and devices.
Services
- Domain registration and hosting
- Content creation and copyright
- eCommerce, brochure and static web design
- Logo and banner design
- CMS (content management system) set up
I also design and develop eCommerce type websites using Shopify, Open Cart or WooCommerce. I’ve worked on many different types of eCommerce sites and I integrate technical details to make the shopping experience easy and accessible, from browse to purchase.
Aesthetically I aim to produce a beautiful website that is not only easy-to-navigate but, also represents your message through visuals and graphics which look fantastic.
Search Engine Optimisation (SEO)
SEO is the practice of increasing the quantity of traffic to your website through organic search engine results. It’s simply not enough to have a fantastic looking website alone. If it doesn’t have a presence on search engines then it won’t get many visitors, no matter how stunning it looks.
The first thing I do is to make sure your content is search engine friendly. This means fixing any coding issues and broken links the website may have, along with enhancing it’s page speed loading time because these are all factors in a search engines algorithm.
Services
- Technical SEO (page speed, responsiveness & code efficiency)
- On-page SEO (search engine friendly content & landing pages for areas and services)
- Off-page SEO (backlinks & social media)
- Local SEO (Google Business listings)
Once everything is up to scratch, I start to build links (backlinking) to your website from domains that have a high DA (domain authority). These links are specifically placed on web pages that are relevant to your business and act as referrals in the eyes of a search engine.
Search engines like interesting and authoritative pages and once the backlinks are discovered, this then creates a strong and sustainable search engine presence for your website and it’s keywords, placing you at the top of the organic search results.
Pay-Per-Click (PPC)
Pay-Per-Click is a model of digital marketing where you bid and pay a fee each time one of your search ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically, like search engine optimisation.
Paid search is one of the most popular forms of PPC, especially using Google Ads (formerly Google AdWords). This is where you can have ads to your website placed at the top of the search listings, above the organic listings and maps results.
Services
- PPC management w/ monthly reporting
- One-off PPC campaign restructuring
- Free PPC audit
- Keyword and competition analysis
- Lead tracking software integration
I specialise in paid search, remarketing, display ads, Google Shopping, YouTube Ads and social platforms including Facebook Ads and Instagram Ads. I have many years of paid marketing experience and I deliver an excellent return on investment for my clients.
Every client is provided with an easy-to-read report each month detailing how their ads are performing. The report covers all aspects of your campaigns, including click through rate (CTR), conversion rate and cost per lead.
Recently completed web designs.
Ben’s Gutters London
Gutter maintenance company based in London required a simple website with SEO and Pay-Per-Click marketing to generate new leads.
Penny Blake Associates
Penny Blake Associates is a nationwide training company that required a fresh new website to showcase their business services.
Mark Kloss – Author
A self-published author required a new stylish website to compliment his novels and poetry books which he was selling on Amazon.
Send me a message!
Fill out the below contact form and I will aim to respond within 24 hours.